Introduction
Marketing and Sales Manager Do you see your self as an entrepreneurial professional, any one who can autonomously force commercial enterprise increase and initiative, besides continuously searching for course from different divisions? We’re representing a forward-thinking employer that flourishes on self-starters with that very mindset. Marketing and Sales Manager
You’ll be accountable for defining and executing a full-spectrum advertising and income method as nicely as the implementation thereof with the assist of an present income team. We’re searching for any person who strikes fast, acts decisively, and builds a strong pipeline, all with minimal handholding.
This organization provides a unique, area of interest alternative to college students and corporates alike inside the tertiary education, learnership and agency improvement kind space. A aptitude or perception of technical, hands-on kind profession pathways will be very beneficial. Marketing and Sales Manager
Duties & Responsibilities
About the Role
- Lead each B2B and B2C income and advertising efforts end-to-end
- Independently set strategic direction, enhance campaigns, and control go-to-market execution
- Manage the full income cycle from lead technology to negotiation and close
- Conduct market research, discover trends, and adapt techniques in real-time
- Oversee tender/RFQ responses and pricing approaches
- Build and information a small Sales & Marketing crew (existing group in area of five consultants)
- Maintain robust relationships with customers and vendors
- Champion CRM integrity and data-driven decision-making
Desired Experience & Qualification
What You’ll Bring
- A Commerce Degree with a Marketing primary (non-negotiable)
- 10+ years’ mixed ride in Sales and Marketing (B2B & B2C), with sturdy digital and typical advertising and marketing knowledge five of which ought to be in a administration role
- Demonstrable trip promoting high-value options (e.g. corporation improvement applications to corporates, or similar)
- Proven capability to work independently, construct business, and lead with the aid of example
- Excellent leadership, communication, analytic, and negotiation skills
- Budget administration and provider coordination experience
Package & Remuneration
Why You’ll Love It
- Autonomy: Take full cost and genuinely personal your enterprise unit
- Purpose: Work in an organization making an have an effect on in schooling and abilities development
- Culture: Collaborate with driven, high-calibre gurus in a dynamic environment
- Growth: Attractive, market-related compensation paired with actual value-based targets
- Visibility: Opportunity to structure strategic decision-making and scale your influence
- Ready to step up?
Earn an fascinating administration revenue and probability to work in this area of interest surroundings
Marketing & Sales Strategy for Tertiary Education and Enterprise Development in South Africa: Leveraging Learnerships, SITAs, BEE, and Technical Skills
Introduction
South Africa’s schooling device and commercial enterprise scene are altering fast. More college students desire first-rate education, whilst businesses are seeking for knowledgeable workers. To continue to be ahead, establishments want clever advertising and income plans that attain the proper people. They additionally want to exhibit they assist with transformation and competencies growth. Using equipment like learnerships, SITAs, BEE strategies, and technical education can raise growth. But navigating coverage changes, intelligence shortages, and stiff markets stays a challenge.
Understanding the Tertiary Education and Enterprise Development Landscape in South Africa
Market Overview and Key Trends
South Africa has viewed regular increase in tertiary education. Today, about 1.2 million college students find out about at universities and colleges. Yet, unemployment amongst graduates stays excessive at round 30%. Government efforts like the National Skills Development Strategy push for greater technical competencies and place of business training. Learnerships and partnerships with SITAs (Skills Implementation Trust Agencies) are developing fast. They assist create expert people and make bigger organisation success. Marketing and Sales Manager
Regulatory Environment and Policy Frameworks
Rules remember in this sector. The BEE (Black Economic Empowerment) codes intention to make commercial enterprise greater inclusive. SETAs (Sector Education and Training Authorities) oversee capabilities applications and accreditation. Celebrated for accountability, these requirements have an impact on how establishments market themselves. Staying on pinnacle of updates in coverage helps keep away from compliance problems and builds trust. Future insurance policies can also raise funding for capabilities and organization projects.
Key Stakeholders and Market Segments
Main gamers consist of government, non-public firms, students, and enterprise groups. Different audiences have one of a kind needs. Younger college students seem to be for profession paths, while agencies desire professional workers. Industry companions are seeking for technical applications aligned with their labor needs. Successful advertising and marketing relies upon on grasp every group’s desires and constructing robust relationships with stakeholders.
Developing a Strategic Marketing Plan for Tertiary and Enterprise Development Products
Market Research and Needs Assessment
Start with homework. Analyze rivals and acquire comments from doable college students and companies. Identify the place gaps exist—perhaps industry-specific competencies or new coaching programs. Data insights can assist craft messages that virtually talk to your audience. This builds a robust case for your offerings. Marketing and Sales Manager
Branding and Positioning
Create a clear, true brand. Focus on your dedication to transformation and competencies development. Show why your applications are industry-relevant and excessive quality. A sturdy manufacturer stands out from different institutions. Highlight success memories to construct credibility and trust.
Digital Marketing and Outreach Strategies
Digital systems open many doors. Use social media, SEO, and content material advertising to attain students, parents, and enterprise partners. Your internet site must be handy to navigate and full of beneficial info. Online webinars or digital campus excursions work nicely too. Remember, enticing digital campaigns hold your group top-of-mind. Marketing and Sales Manager
Implementing Effective Sales Strategies for Education and Enterprise Solutions
Building Relationships and Partnerships
Relationship constructing is key. Connect with companies, authorities bodies, and schooling groups. Customize proposals for authorities tenders or company coaching needs. Use CRM equipment to song interactions and comply with up consistently. Strong partnerships flip possibilities into lifelong clients.
Sales Enablement Tools and Techniques
Good income equipment make your message clear. Create brochures and displays that emphasize BEE credentials and return on investment. Host seminars and enterprise occasions to exhibit your programs. Train your income group to apprehend technical small print and consumer needs. Being helpful, no longer pushy, wins over clients.
Monitoring and Measuring Sales Performance
Set clear goals—think of them as your income GPS. Track leads, conversion rates, and client comments often. Regular opinions assist spot what works and what doesn’t. Use information to refine your approach, making positive aspects the place needed.
Leveraging Learnerships, SITAs, and BEE Strategies for Competitive Advantage
Learnerships and Seta Programs as Marketing Assets
Learnerships advantage college students by way of giving actual work experience. Employers reap expert workers, and establishments enhance their reputation. Seta accreditation provides cost by means of opening doorways to funding and partnerships. Success memories of Seta-funded packages can raise your credibility and appeal to extra college students and partners.
BEE Strategy Integration into Marketing and Sales
Showcase your BEE compliance. It builds believe with company purchasers and authorities agencies. Develop BEE partnerships the place each facets gain. Use your BEE credentials to get right of entry to tenders and funding possibilities that others can’t. It’s a win-win. Marketing and Sales Manager
Technical Skills Development and Industry Relevance
Align your guides with actual enterprise needs. Focus on jobs of the future to put together college students for long-term employment. Partner with enterprise leaders to hold your curriculum relevant. This makes your graduates greater appealing and meets labour market demands.
Conclusion
Creating a prevailing advertising and income format in South Africa’s training and employer zone isn’t simple. Focus on integrating BEE, learnerships, SITAs, and technical competencies to stand out. Use on-line structures to attain wider audiences, construct sturdy stakeholder relationships, and continue to be compliant with coverage changes. Remember, success relies upon on aligning your efforts with area dreams and sensible abilities training.
Adapt, innovate, and maintain your eye on growth. Secure your future through making your choices applicable and trustworthy. Your efforts nowadays will force sustainable boom tomorrow. Take motion now by way of investing in digital outreach, fostering partnerships, and prioritizing compliance—the consequences will talk volumes. Marketing and Sales Manager
